{"id":697,"date":"2019-03-14T19:28:32","date_gmt":"2019-03-14T19:28:32","guid":{"rendered":"http:\/\/williejolley.com\/wordpress\/?page_id=697"},"modified":"2026-09-14T21:36:14","modified_gmt":"2026-09-14T21:36:14","slug":"speaking-basics","status":"publish","type":"page","link":"https:\/\/attitudeofexcellence.com\/wj2022\/speaking-basics\/","title":{"rendered":"Speaking Basics"},"content":{"rendered":"\n<h1>\n\t\t\tyou can speak now\t<\/h1>\n\t\t<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/146048533\" width=\"640\" height=\"361\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe>\t\n<h1>\n\t\t\tYou&#8217;re interested in this Business of Speaking? Great! Congratulations, and welcome to a multi-billion dollar industry!\t<\/h1>\n\t<p><em><strong>Whether you want to:<\/strong><\/em><\/p>\n<ul>\n<li>\u00a0Financially supplement your current professional income<\/li>\n<li>\u00a0Learn strategies to help you sell yourself more effectively<\/li>\n<li>\u00a0Speak part time to augment your income<\/li>\n<li>Speak full time<\/li>\n<\/ul>\n\t<p><em>&#8220;Your path to speaking success starts right here! But you have questions. And at this point, you may not even know the right questions to ask!<\/em><\/p>\n<p><em>So, let me help you.\u00a0I get questions daily about professional speaking and how the industry works. Everything from: &#8220;How do I find a group I can speak to?&#8221; &#8220;How do I make money when I speak for free?&#8221; &#8220;What kind of marketing plan do I need to use so I can make speaking my full-time career?&#8221; &#8220;How do I know what to charge a fee?&#8221;<\/em><\/p>\n<p><em>Below you&#8217;ll find your first list of tasks to get started. They will get you moving in the right direction.<\/em><\/p>\n<p><em>Looking forward to helping you &#8220;grow&#8221; and &#8220;go&#8221; to the next level. Get started NOW!&#8221;<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/williejolley.com\/wordpress\/wp-content\/uploads\/2019\/03\/WJ_Signature-300x110.png\" alt=\"willie jolley signature\" width=\"199\" height=\"73\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\n\t\t\tProfessional Speaking\t<\/h2>\n\t<p><strong>\u00a0<\/strong>The professional speaking industry is a collection of professionals, which include experts from a variety of industries and disciplines. They are educators, humorists, authors, administrative personnel, mothers, media personalities, entertainers, sports figures, etc.<\/p>\n<p>The professional speaking business operates on several tracks: the celebrity track &#8211; immediately getting huge fees; the regular professional track &#8211; those who &#8220;build their clientele&#8221; by marketing, providing excellent service, outstanding content and delivering WOW presentations; and the hybrid speaker &#8211; a celebrity with content! That&#8217;s the emerging third track!<\/p>\n<p>But, that second track, the regular professional, is the one most traveled, and can provide a lucrative career if you are willing to work hard.<\/p>\n<p>The professional speaking industry is challenging to learn for speaking is an Art, a Business and a Science! It appears easy for successful professionals to have mastered all three (3) areas. Know that thousands of hours of preparation go into the end result the public sees!<\/p>\n\t<p><strong>No one strategy works for everyone. And there are many key elements needed to build a profitable speaking business. From&#8230;<\/strong><\/p>\n<ul>\n<li>Clarifying your core message (what problem you solve)<\/li>\n<li>Identifying your primary audience (who will benefit from your message)<\/li>\n<li>Branding yourself (what makes you different)<\/li>\n<li>Developing your marketing approach<\/li>\n<li>Funding your operation<\/li>\n<\/ul>\n\t<p><strong>Here are a few Speaking Success Tips to get you focused and started:<\/strong><\/p>\n<ol>\n<li><strong>Join a <a href=\"http:\/\/www.toastmasters.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Toastmasters Club<\/a>.<br \/>\n<\/strong>It will give you the basics of crafting a speech and presenting in front of friendly audiences, who want you to succeed!<\/li>\n<li><strong><\/strong><strong>Purchase Dottie Walters&#8217; book, <a href=\"http:\/\/www.amazon.com\/Speak-Grow-Rich-Dottie-Walters\/dp\/0735203512\" target=\"_blank\" rel=\"noopener noreferrer\">Speak and Grow Rich<\/a>.<br \/>\n<\/strong>This provides detail on the process of the speaking business.<\/li>\n<li><strong>Attend a Monthly Chapter Meeting of the National Speakers&#8217; Association (NSA).<br \/>\n<\/strong>Toastmasters tells you how to speak. NSA teaches you how to make money at it! Visit <a href=\"http:\/\/www.nsaspeaker.org\" target=\"_blank\" rel=\"noopener noreferrer\">www.nsaspeaker.org<\/a> to find your local chapter.<\/li>\n<li><strong>Speak as often as you can&#8230;for free!<\/strong><br \/>\nThat&#8217;s the only way to build your speaking craft&#8230;so that eventually you&#8217;ll get paid.<\/li>\n<\/ol>\n<h2>\n\t\t\tReady for more?\t<\/h2>\n<h2>\n\t\t\tbeginner level speaking\t<\/h2>\n\t<h3><strong>The Speaking Basics Program<\/strong><\/h3>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/attitudeofexcellence.com\/wj2022\/wp-content\/uploads\/2020\/12\/speaking-basics-1024x707.png\" alt=\"speaking basics\" height=\"707\" width=\"1024\" title=\"speaking-basics\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p><strong>Once you&#8217;ve mastered the list above and still are interested in speaking, I recommend my Speaking Basics Program.<\/strong><\/p>\n<p>In the Speaking Basics Program, you will learn how to:<\/p>\n<ul>\n<li>Start your speaking business<\/li>\n<li>Go from free to fee paid speaking<\/li>\n<li>Set fees and how to gain access to networking circles<\/li>\n<li>Avoid the common pitfalls of starting in the speaking industry<\/li>\n<\/ul>\n\t<p><strong>This digital audio is divided into three (3) sections. The program also includes a bonus Back Office Speaker Guide e-book. The e-book focuses on the operations, administration and finances of the speaking business.<\/strong><\/p>\n<p>&nbsp;<\/p>\n\t\t<nav>\n\t\t\t<ul>\n\t\t\t\t\t\t\t\t<li data-index=\"0\" tabindex=\"0\">\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t<a href=\"javascript:void(0);\" tabindex=\"-1\">Part 1\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li data-index=\"1\" tabindex=\"0\">\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t<a href=\"javascript:void(0);\" tabindex=\"-1\">Part 2\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li data-index=\"2\" tabindex=\"0\">\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t<a href=\"javascript:void(0);\" tabindex=\"-1\">Part 3\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/nav>\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\t\t\t\tPart 1\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t So You Want To Be A Speaker?<br \/>\n How Do You Become A Speaker?<br \/>\n Cultivating and Clarifying a Message<br \/>\n Marketing and Motivating Buyers<br \/>\n Developing Content with Confidence\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\t\t\t\tPart 2\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t Developing Content with Confidence<br \/>\n Power of the Head Heart Connection<br \/>\n Developing and Sharing Expertise<br \/>\n Facts Tell But Stories Sell<br \/>\n Marketing Marketing Marketing<br \/>\n Promotion Positioning and Pricing<br \/>\n Selling your Speeches and Products\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\t\t\t\tPart 3\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t Publishing and Promoting Your Book<br \/>\n Getting Paid: How To Go From Free to Fee<br \/>\n Questions and Answers (Pt. 1)<br \/>\n Questions and Answers (Pt. 2)<br \/>\n Additional Offers and Added Value<br \/>\n Closing Remarks\n\t\t\t\t\t<!-- \/content -->\n\t<!-- \/tabs -->\n<h2>\n\t\t\tWhat our customers are saying&#8230;\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/attitudeofexcellence.com\/wj2022\/wp-content\/uploads\/2015\/05\/dmcneal.jpg\" alt=\"delatorro mcneal\" title=\"Delatorro McNeal\" itemprop=\"image\"\/>\n\t\t\t\t\t\t<p><em>&#8220;I credit Willie Jolley with much of the mindset I have used that has generated the six-figure success that I am blessed to enjoy in the speaking industry.&#8221;<\/em><\/p>\t\t\t\t\t\n\t\t\t\t\t\t\t<h4>-Delatorro McNeal II, CSP, Peak Performance Expert, Bestselling Author, Certified Speaking Professional<\/h4>\t\t\t\t\t\t\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/attitudeofexcellence.com\/wj2022\/wp-content\/uploads\/2019\/03\/chris-gloss.jpg\" alt=\"chris gloss\" title=\"chris-gloss\" itemprop=\"image\"\/>\n\t\t\t\t\t\t<p><em>&#8220;Your information was 100% on target and business changing. You provided so many tips, tools <\/em>and<em> techniques to grow my speaking business. Making the decision to download your seminar was one of the best decisions I made.&#8221;<\/em><\/p>\t\t\t\t\t\n\t\t\t\t\t\t\t<h4>-Chris Gloss, Inspirational Speaker, Author, Trainer, Radio &amp; TV Personality<\/h4>\t\t\t\t\t\t\t\n\t<p><strong>Speaking Basics Digital Program: $197.00<\/strong><\/p>\n<a href=\"https:\/\/williejolley.infusionsoft.app\/app\/storeFront\/showProductDetail?productId=197\" target=\"_blank\" rel=\"noopener\">Order Now(opens in new tab)<\/a><h2>\n\t\t\tIntermediate level speaking\t<\/h2>\n\t<p><strong>My T.I.P.S. (Tips, Ideas, Principles &amp; Strategies) for Speaking Success Package is for you!<\/strong><\/p>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/attitudeofexcellence.com\/wj2022\/wp-content\/uploads\/2021\/03\/TIPS-pkg.png\" alt=\"TIPS package\" height=\"321\" width=\"340\" title=\"TIPS-pkg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\tLearn how to: start, market and grow your speaking business, become a more effective presenter, operate a successful business.<br \/>\n<strong><br \/>\n(5 CDs, 1 DVD, 1 T.I.P.S. Success Guide)<\/strong>\n\t\t<nav>\n\t\t\t<ul>\n\t\t\t\t\t\t\t\t<li data-index=\"0\" tabindex=\"0\">\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t<a href=\"javascript:void(0);\" tabindex=\"-1\">DVD Content\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li data-index=\"1\" tabindex=\"0\">\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t<a href=\"javascript:void(0);\" tabindex=\"-1\">CD Content\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li data-index=\"2\" tabindex=\"0\">\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t<a href=\"javascript:void(0);\" tabindex=\"-1\">Guide &#8211; Back Office Blueprint Guide\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h4>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/nav>\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\t\t\t\tDVD Content\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<p><em>&#8220;When you view the DVD, study the strategies I used to deliver a Memorable, Magical and Motivational keynote. This speech proved to be one of the most popular.&#8221;<br \/><\/em><br \/><strong>-Dr. Willie Jolley<\/strong><\/p>\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\t\t\t\tCD Content\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t Learn marketing practices to propel you into the spotlight.<br \/>\n Learn why telling stories is crucial to your speaking success.<br \/>\n Develop your stage presence.<br \/>\n Manage your business for growth.<br \/>\n Get Back Office &#8220;how to&#8221; strategies for long-term success.\n\t\t\t\t\t<h4>\n\t\t\t\t\t\t\t\t\t\t\t\tGuide &#8211; Back Office Blueprint Guide\n\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<p>This guide has operational, administration and finance ideas. It includes checklists, agreement and a questionnaire!<\/p>\n\t\t\t\t\t<!-- \/content -->\n\t<!-- \/tabs -->\n\tOwn this powerful, practical and informative training program for only $397.<br \/>\nListen to the materials as often as you want. Use the lists and systems to get organized.\n<p>This program will help you become a much more effective presenter, grow your speaking business and get a better organized business!<\/p>\n\t<p><strong>The T.I.P.S. for Speaking Success Package: $397.00<\/strong><\/p>\n<a href=\"https:\/\/williejolley.infusionsoft.app\/app\/storeFront\/showProductDetail?productId=41\" target=\"_blank\" rel=\"noopener\">Order Now(opens in new tab)<\/a><h2>\n\t\t\tPersonalized Mentoring\t<\/h2>\n\t<strong>The Jolley Inner Circle<br \/>\n<\/strong>\n<h2>\n\t\t\tMentors are the secret to my success!\t<\/h2>\n\t<p>And that&#8217;s why I want to help others avoid the potholes and pits in the path to a successful speaking career. I&#8217;ve learned that the higher the level of success you attain, the more you need to seek wise counsel because the stakes are much higher!<\/p>\n<p>If you&#8217;ve followed my career &#8211; whether in speaking, radio, television, publishing or entrepreneurial enterprises &#8211; you know I&#8217;ve earned my success in this business.<\/p>\n<p><b>Remember&#8230;<\/b><\/p>\n<p>Before you can teach you must know. Before you can lead you must go. And I have the battle scars to show for it!<\/p>\n\t<p><strong>Because of my success, many pursue me to ask for time: one-time advice, lunch meetings, mentoring, coaching, etc.<\/strong><\/p>\n<p>Every day, someone wants to talk to me about THEM&#8230;their future, their dreams, their goals!<\/p>\n<p>And I want to help them! But it&#8217;s just not possible anymore due to my involvement in media, writing and publishing books, conducting my own seminars, not to mention my speaking schedule!<\/p>\n<p><b>The Solution!<\/b><\/p>\n<p>My team and I have worked out a structured approach to get access to me. If you are seriously committed and willing to do the work, you may want to consider my Jolley Inner Circle.<\/p>\n\t<p><b>This is personal access to me: <\/b><\/p>\n<ul>\n<li>Monthly one-on-one hour-long calls<\/li>\n<li>Unlimited email access to me<\/li>\n<li>Exclusive Jolley Inner Circle (JIC)<br \/>\nPrivate Facebook Group access<\/li>\n<\/ul>\n\t<p><strong>You have the opportunity to get the most guidance from me personally-and support from my team.<\/strong><\/p>\n<p>The Jolley Inner Circle is not for everyone.<\/p>\n<p>I have very limited time due to my varied projects and must be very careful who is associated with my brand (that I&#8217;ve worked so hard to build).<\/p>\n<p>I must work with focused, hard driving achievers!<\/p>\n\t<p><strong>After we receive your application, I will schedule a telephone interview with you.<\/strong><\/p>\n<p>If we agree we are a fit, (and that I and my team can bring value to you) and that you&#8217;re serious, we can start the Jolley Inner Circle relationship!<\/p>\n\t<p><strong>I will advise you, inspire you, connect you &#8211; but you have to do the hard work!<\/strong><\/p>\n<p>This is a program where you MUST be committed to doing the work. I am willing to give you the information to help you achieve your goals, but you MUST do the work to get the results!<\/p>\n<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdhjQ2A-k-LB0XpOg341_kk2Jvhk7FNI4s74n6__eJy-kmdpg\/viewform\" target=\"_blank\" rel=\"noopener\">Complete Your Application Here(opens in new tab)<\/a>\n","protected":false},"excerpt":{"rendered":"<p>you can speak now You&#8217;re interested in this Business of &#8230; <a title=\"Speaking Basics\" class=\"read-more\" href=\"https:\/\/attitudeofexcellence.com\/wj2022\/speaking-basics\/\" aria-label=\"Read more about Speaking Basics\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-697","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/attitudeofexcellence.com\/wj2022\/wp-json\/wp\/v2\/pages\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/attitudeofexcellence.com\/wj2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/attitudeofexcellence.com\/wj2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/attitudeofexcellence.com\/wj2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/attitudeofexcellence.com\/wj2022\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":75,"href":"https:\/\/attitudeofexcellence.com\/wj2022\/wp-json\/wp\/v2\/pages\/697\/revisions"}],"predecessor-version":[{"id":5805,"href":"https:\/\/attitudeofexcellence.com\/wj2022\/wp-json\/wp\/v2\/pages\/697\/revisions\/5805"}],"wp:attachment":[{"href":"https:\/\/attitudeofexcellence.com\/wj2022\/wp-json\/wp\/v2\/media?parent=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}